Traditional advertising requires that you buy advertising space in a newspaper or any media for that matter, for the promotion of your product or service. This is what is considered good old fashioned advertising. The more newspapers or media spaces you have, the more “eyeballs” you have looking at what you have to offer. This in turn is supposed to mean more potential profit. In fact, in many areas of the world today including the 1st world, advertising continues to function in this manner.
Enter the information age. This is a time where you can find millions and millions of people hanging out at different locations irrespective of their time zones. The social gathering is no longer only restricted to the local community hall, but it now takes place in the GLOBAL community hall in a virtual country called THE INTERNET.
As a matter of fact, in this community of “real” people, there is different code of conduct, different values and language. For example instead of talking about advertising, people go on and on about “marketing”. Those who have really understood the Internet, its intricacies as well as its profitability are called Internet Marketers. These are the kind of guys who have learned marketing (advertising if you prefer) techniques that have given the knowledge to a selected few to make 1 million USD in 24 hours! These guys continue to innovate and revolutionize the use of the Internet as a means to make insane amounts of money with ANY business.
So, when it comes to make money online, there is no need for me to emphasize that their opinion COUNTS.
So, what are these guys saying? Well, for starters, 97% tend to agree that the Google search engine is the best thing since sliced bread….Ok…maybe not like that, but they do rant and rave about the functionalities of Google.
You see, according to these Internet Marketing experts, Google has helped them perfect the art of marketing and selling any product on the Internet. What do most businesses do? They simply find a specific need based on their outdated market research techniques, and then go live! Despite the hard work, the good intentions and the “expert advice”, many entrepreneurs end up falling flat on their face.
What the new breed of Internet Marketers are bringing to the table is something that is close to guaranteed success. Google has created SO many tools that allows savvy marketers to extensively research what will work, and what will not work before even creating a product or service. So, rather than creating a product and looking for ways to get it out there, these Internet Marketers first go out there, get a guaranteed winner, and THEN produce a quality matching product. Like reverse psychology, welcome to “reverse marketing”.
So, what does all this have to do with you? If you are still asking this question, then you have missed the entire point of this article! However, there is still hope for you. Like in all things that last, you must appreciate the value of hard work. If you start looking to understand how Google works, then you are halfway there.
Google adwords, Google adsense, Google keyword tool, Google Insight and Google trends are a few tools Google has created to scientifically target your audience and offer them relevant information. These tools are free to use, but are in no way empty in value.
Study Google, study the business philosophy behind every service, and you will understand why they have been able to crush every other competitor, while advancing by leaps and bounds. These guys have turned marketing into a science, and it is this level of marketing that you need to bring to your business.
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